Custom software for organisations
Management platforms built around how your organisation actually works, not around what a generic product allows.
- Members, fees and billing
- Internal portals and back offices
- Digital forms and paperless processes
Custom software development · Valencia
The software your organisation needs, when no off-the-shelf product fits.
We build management platforms, high-performance websites and integrations for clubs, federations, associations and companies. Same team from the first workshop to the release after go-live.
We reply within 24 working hours
Licences
4.812
Pending
37
Clubs
126
#48213
Marta Ferrer · Sénior
Approved
#48214
Iker Ruano · Sub-18
Medical
#48215
Nerea Bosch · Sénior
Approved
ACTA
J14 · Jornada cerrada
Signed
Illustrative interface
In-house team, never subcontracted
We design, code and deploy it ourselves.
A named contact
You talk to the person who knows your project, not to a ticket.
Your code, your data
No lock-in: you can take it with you whenever you want.
Trusted by
What we do
Three lines of work, one team
We do not resell licences or subcontract the build. We design, code, deploy and maintain what we deliver, so the person who answers the phone is the person who knows the code.
High-quality websites and ecommerce
Fast, accessible sites that hold up on the day everyone visits at once: registration opening, a final, a campaign launch.
- Corporate sites and landing pages
- Online shops and payment gateways
- Technical SEO and Core Web Vitals
Specialists in the sports sector
More than ten years working with federations, clubs and athletes. We understand the licence, the calendar and the match report before you have to explain them to us.
- Federations and delegations
- Clubs and sports schools
- Athletes and families
Integrations and APIs
We connect what you already use: payment gateways, accounting software, federation systems, CRM and email. No duplicate data entry.
Hosting, domains and infrastructure
Managed servers, backups, certificates and monitoring. We take responsibility for uptime instead of pointing at the provider.
Digital marketing
SEO, SEM, campaigns and social media planned around the product, not as a separate department that never talks to the developers.
Integrations
It has to talk to what you already have
Most organisations do not need to replace everything. They need the pieces they already paid for to stop being islands. We map every system, agree what is the single source of truth for each piece of data, and connect the rest.
- Card, Bizum and bank transfer through a single gateway
- Automatic reconciliation against your accounting software
- Documented API so you are never locked in
Connected systems
4 active
PR
PayReady
Card · Apple Pay · Bizum · transfer
Live
CT
Accounting
Nightly invoice export
Live
ERP
ERP or sector software
Master data sync
Live
EM
Email and notifications
Transactional and campaigns
Setup
Illustrative interface
Websites
Built for the day everyone arrives at once
A website earns or loses its reputation in a handful of hours a year: a deadline opening, a campaign launch, a call for applications, a sale. We build for that peak, and the rest of the year has room to spare.
- Load tested before it reaches production
- Accessibility as a requirement, not an extra
- Editable by your team without calling us
Pre-launch checklist
Template
01
Performance budget
Agreed with the client before design
OK
02
Peak load test
Traffic peak simulated before launch
OK
03
Accessibility review
Contrast, keyboard, screen reader
OK
04
Editor handover
Session recorded for the team
Scheduled
Illustrative interface
Our own product · Sport
MatchReady: what we build, running every weekend
The best proof that we can build your platform is the one we already run. MatchReady manages licences, fees, competitions and public websites for more than 500 clubs and 20 federations across Spain.
Members and fees
Everything about the person who pays: sign-up, subscription, receipts and communication.
- Members and users
- Subscriptions and services
- Invoicing and receipts
Licences, paperless
The federation process end to end, from the medical form to the printed card.
- Licences and registered players
- Delivery notes and invoices
- Medical reports and cards
Competition management
From drawing up the calendar to settling the referees, with digital match reports in between.
- Competitions and calendars
- Digital match reports
- Referee settlements
Websites for clubs
Our website system for sports clubs, fed straight from the platform so nobody copies a result by hand.
- Website integration
- Squad and player pages
- Fully customisable
Same team, same code, same phone number. If MatchReady does not fit your organisation, we build what does.
Explore the ecosystem Go to matchready.esOur own product · Payments
PayReady: every way of paying, under one umbrella
Collecting money is where most projects for organisations break. PayReady is the virtual POS we built for our clients so that it stops being a problem.
We integrate it into your portal ourselves
We do not hand you API documentation and wish you luck. Our team connects PayReady to your website or your platform, and we are the ones who answer when a payment fails on a Sunday morning.
- One provider for every payment method, one set of fees to understand
- Integrated into each client portal by our own team
- Payment links for everything that does not go through the website
- Every payment tied back to its receipt in your management system
Virtual POS
Card payments on your own website, with the checkout in your brand.
Apple Pay
One tap on iPhone, no card numbers typed in.
Google Pay
The same on Android, with the card the user already has saved.
Bizum
Immediate payment from the phone, no card details and no transfer.
Bank transfer
For large amounts and for anyone who still prefers the bank.
Payment by link
Send a link by WhatsApp or email and charge without a website in between.
Method
Five stages, in this order
Each stage ends with something you can see and approve. You never wait months to find out whether we understood the brief.
01
Discovery
Workshops with the people who will use it. We leave with a functional definition, not a wish list.
02
Design and prototype
A navigable prototype you can click through before a single line of production code exists.
03
Iterative build
Short cycles with a working version at the end of each one. You see progress, not status reports.
04
Go live
Data migration, load testing and training for your team before the switch is flipped.
05
Support and evolution
A named contact, agreed response times and a roadmap that keeps moving after launch.
Case studies
Projects we are proud of
Three detailed stories go here: the organisation, the problem, what we built and the result.
Federation
Federación de Rugby de Madrid
More than 10,000 licences a season and 50 clubs on one platform, with the match report signed on the pitch and published the same day. Client since 2017.
Read the case →Club
Getxo Errugbia
500 members, 100% of fees collected online and six seasons together. Closing the match report updates the website on its own.
Read the case →Custom build
Atika by Kauri
45 distributors across Spain placing their own orders, with their own terms and at any hour. More than 4,000 orders and not one of them retyped.
Read the case →Next step
Tell us what is not working today
A first call of thirty minutes, no commitment and no sales script. If we are not the right fit we will say so and point you somewhere better.
- Phone +34 963 222 358
- WhatsApp +34 676 96 44 05
- Email contacto@sednamedia.es
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Office
Braç de l’Alter, 54 · esc. C · 2.º piso · Of. 2.1
46469 Beniparrell, Valencia - Hours Mon–Fri · 9:00–18:00